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relationship rules that also apply to “brandships”
While some are publicly announcing their messy breakups with Facebook, I am celebrating my long-lasting friendship with Netflix. A mutual friend introduced us a few years ago, and while I had felt an...
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cause marketing — it’s complicated
A New York advertising executive recently made headlines when she lent her credit card to a homeless man asking for change. To the surprise of many, the man went into a nearby store, purchased a soft...
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